Analytics & Optimization
Analytics & Optimization for E-commerce Brand
Optimization Approach
We integrated GA4 tracking, heatmap analysis, and A/B testing on checkout pages. Insights guided us to redesign CTAs, streamline payment flow, and enhance product page layouts.
About the Project
Trendify faced issues with cart abandonment and poor user navigation. Our task was to diagnose conversion barriers and implement data-backed improvements.
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Year
2023
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Client
Trendify
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Analytics & Optimization
Web Design
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Project
Website Performance & Conversion Audit
Description
We conducted a complete analytics audit and conversion optimization plan to enhance user experience and boost checkout rates for Trendify’s online store.